Jumia Group has reported a reduction in operating losses to $16.5 million during the second quarter of 2025, marking an 18% improvement compared to the same period in 2024.
The e-commerce company appears to be making steady progress toward profitability.
The company’s Q2 2025 financial report, released on Thursday, showed revenue rose to $45.6 million from $36.5 million in Q2 2024—a year-on-year increase of 25%, or 22% in constant currency.
Jumia also recorded a 7% growth in active users, rising from 2 million in Q2 2024 to 2.2 million this year.
In Nigeria, the company saw stronger performance as orders grew by 25%, while Gross Merchandise Value (GMV)—the total value of goods transacted—increased by 36% year-on-year.
Across all operations, Jumia’s GMV reached $180.2 million in Q2 2025, a 6% increase from the $170.1 million recorded in the same quarter last year. Cross-border sales also thrived, with a 36% uptick in goods sold by international sellers, driven by growing consumer demand and active merchant participation.
Reflecting on the results, Jumia CEO Francis Dufay stated: “Our second quarter results demonstrate continued momentum in our core consumer business, with robust usage growth and strong engagement across markets.
“We believe year-over-year trends are reflecting the underlying strength of our platform. We also delivered a meaningful improvement in cash burn quarter-over-quarter, driven by growth and a positive impact from working capital.”
He continued: “This reinforces our confidence in reaching our strategic goal to break even on a loss before income tax basis in the fourth quarter of 2026 and achieving full-year profitability in 2027.”
As a result of the improved outlook, Jumia is now revising its full-year 2025 guidance and long-term profit targets upward.
In a move to streamline operations and concentrate on high-growth markets, Jumia had earlier announced plans to withdraw from South Africa and Tunisia by the end of 2024.
The company explained that the decision followed a strategic review of its market performance. For the 2023 fiscal year and the first half of 2024, South Africa and Tunisia together contributed just 3.5% and 2.7% of total orders, and 4.5% and 3.0% of GMV, respectively.
According to Jumia, reallocating efforts and resources to better-performing markets like Nigeria will boost overall efficiency and enhance growth prospects.
