Media personality Daddy Freeze has defended his decision to wear black to the service of songs held in honour of late actor Alex Ekubo, insisting that the actor’s death should be viewed as a tragic loss rather than a moment of celebration.
The service of songs took place in Lagos on June 10, 2026, ahead of Ekubo’s funeral. Guests had been instructed to wear white, a dress code clearly stated on the event invitation. However, Daddy Freeze and his wife attended the event dressed in black, sparking criticism on social media.
Addressing the backlash during an Instagram Live session, Daddy Freeze admitted that he had failed to comply with the dress code but maintained that it was an honest mistake.
“Yes I was wrong to have gone with black, but I honestly did not see that part of the invite, my eyes did not go there,” he said.
According to him, he overlooked the section of the invitation that specified white attire.
“The dress code was written at the corner of the invite sent to me. I didn’t see where they wrote white only. So what I was saying was for me, I don’t see what they were rejoicing, I don’t see what the concept was about. But for me, it was sorrowful because somebody who was that young at least compared to me. He did not meet me in secondary school, my mother’s youngest child is one year old than Alex.”
Daddy Freeze further explained that he struggled with the idea of treating the actor’s passing as a celebration of life, arguing that Ekubo died too young.
“So for me, he was not going to glory, he was a tragic loss until we were able to wrap our head around that. Yes I agree that he has gone to a better place but I just don’t agree that he needed to go now, neither do I agree with the people that were saying Christ died at 33. What Christ achieved at 33, I’m sure Alex would have loved to stay longer to achieve that much. He had no business dying. And anybody that wants to argue that can argue it. Me personally, I don’t believe that. Or do you believe Alex died empty? He has finished his work and earth. Do you believe that? Can we stop being sentimental and be honest?”
The broadcaster also said his cultural background influenced his choice of clothing for the event, noting that black is traditionally associated with mourning where he comes from.
“Yes I was wrong to have gone with black but I honestly did not see that part of the invite, my eyes did not go there. I do not believe that service of songs has a dress code. Them dey drag me oo say the family said they should wear white, I wore black. The part of Nigeria that I come from , na black or traditional that they wear to funeral, I did not understand the white. I just thought that we were mourning. Go and look at all the blogs now, they dragged me. And I was not going for a party. In my own mind, white and service of songs did not go together. I’m very sorry if you feel offended.”
