MultiChoice has decided to shut down its streaming platform, Showmax. This is coming after 11 years of operation, as it was launched in 2015 in South Africa.
MultiChoice did not provide a timeline for the shutdown, but said subscribers remain their “priority”.
The firm said they have to “focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.”
MultiChoice informed subscribers of the decision today, Thursday.
The mail to subscribers read: “We’re writing to inform you of an important update regarding Showmax.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.
“Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time.
“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes.
“We will share further details well in advance, including timelines and any future steps, should they be required.”
