“Come On Naija” to take Nigerian storytelling to new level – Fajemirokun

By Ayo Onikoyi
Come On Naija, a media production company, renowned for its creativity and culturally rich projects, has opened its doors to partnership with brands, institutions, and filmmakers to create bespoke content and entertainment properties that enable them to authentically connect with audiences.
The company which has produced high quality films, features, has restated its determination to showcase the depth of Nigerian narratives, cultural values and artistic excellence while also contributing to the enrichment of the global entertainment industry.
The Chief Executive Officer of the company, Mrs. Olawumi Fajemirokun, said Come On Naija operates at the intersection of entertainment, culture, media and the creative economy, transforming compelling Nigerian stories and cultural experiences into professionally developed intellectual property with the potential to reach audiences in Nigeria, across Africa and internationally.
According to Mrs. Fajemirokun, Come On Naija has a diversified business portfolio as a multimedia production company covering filmmaking, identifying stories, developing intellectual property, assembling creative and commercial partnerships, producing high-quality content, as well as creating multiple opportunities for audiences, brands, investors, distributors and cultural institutions to participate in the value chain.
The Come On Naija boss said the company is out to fill a void in the entertainment industry, saying “Nigeria possesses one of the world’s richest reservoirs of human stories, traditions, entrepreneurial experiences, historical events, personalities, communities and cultural expressions. Yet many of these stories remain undocumented, underdeveloped or presented to audiences without the scale and production quality they deserve. Come On Naija exists to close that gap.”
The company’s craft and storytelling excellence has already received international validation. Come On Naija won 3 awards at the prestigious Toronto International Nollywood Film Festival (TINFF) in Canada, a recognition that further affirms its commitment to authenticity, high production standards and global relevance.
The company has recorded hit productions including Afamefuna: An Nwa Boi Story – the first-ever feature film on the Igbo Apprenticeship System – and Iwe Ala: An Ojude Oba Story, both of which drew strong reviews and applause from art lovers for their creativity and authenticity.
Come On Naija builds its storytelling philosophy on five core principles: authenticity, excellence, entertainment, cultural preservation, and global relevance. This philosophy is based on the premise that content should be simultaneously local in its identity and universal in its emotional appeal.
Beyond filmmaking, Come On Naija is also a cultural preservation agent through cultural research, culture-based films and documentation.
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