Visa to Scale Stablecoin Payments in Africa, Europe, Middle East
Visa is expanding its stablecoin operations across Central and Eastern Europe, the Middle East, and Africa through a new partnership with Yellow Card, a leading African fintech company specialising in stablecoin-based payments. The collaboration aims to modernise cross-border money transfers, enhance business financial operations, and streamline liquidity and treasury management using digital assets.
Yellow Card announced the partnership during the Visa Payments Forum CEMEA 2025, highlighting a shared commitment to exploring stablecoin use cases in emerging markets. The partnership comes amid a broader push by Visa to deepen its presence in the digital asset space. In May, the company invested in BVNK, a firm developing stablecoin-powered payment systems for businesses.
Visa’s regional head, Godfrey Sullivan, emphasised that by the end of 2025, every money-moving business will need a strategy involving stablecoins. These digital assets, typically pegged to fiat currencies, are gaining momentum as fast, secure, and cost-effective tools for transferring value globally.
Visa’s involvement in stablecoin infrastructure isn’t new. In 2023, the company began settling transactions in USDC, a dollar-pegged stablecoin issued by Circle. Since then, Visa has processed over $225 million in stablecoin transactions for its clients, demonstrating the model’s viability in mainstream financial systems.
Yellow Card’s CEO, Chris Maurice, expressed enthusiasm about the collaboration, calling it a significant step toward bridging traditional finance and decentralised technology. He noted that Yellow Card is committed to developing improved financial tools for users across the African continent, where the need for faster and more transparent money transfer systems is especially critical.
Currently operating in over 20 African countries, Yellow Card provides stablecoin services tailored to individuals, developers, and businesses. Its partnership with Visa is expected to strengthen both firms’ roles in shaping the future of digital payments across some of the world’s fastest-growing financial markets.
