Tech Giant, Meta Partners GoFundMe Launch Integration to Enhance social Donation
GoFundMe and Tech giant Meta are unveiling new social sharing capabilities to increase support for charities on Instagram and Facebook, as well as make it easier for users to raise money on GoFundMe using these platforms.
GoFundMe CEO, Tim Cadogan, confirmed the partnership in a press release on Tuesday.
GoFundMe is a community-powered fundraising platform dedicated to helping people help each other. Founded in 2010.
GoFundMe combines storytelling and fundraising to make it easy for people to ask for help, connect with supporters, and reach their goals.
According to the release, this alliance allows contributors and NGOs to more easily communicate the causes they care about with their social networks.
“Starting today, nonprofits using GoFundMe’s software company, Classy, will have access to this enhanced sharing experience on Instagram.
“In the coming weeks, the new Instagram sharing features will be available on GoFundMe for fundraisers supporting nonprofits, with similar functionality following soon on Facebook,” the company wrote.
The features will be available in the UK, Australia, Ireland, Canada, and the United States, and will include improved sharing options for charities and fundraising organisers to help fundraisers stand out in Instagram and Facebook feeds.
“This integration will unlock a powerful new channel for nonprofits to thrive — giving them the tools to inspire a new generation of supporters to make a difference for the causes they care about,” said GoFundMe CEO Tim Cadogan.
We earlier reported that Meta has launched a new artificial intelligence model called the “Self-Taught Evaluator,” which aims to dramatically reduce human involvement in AI training and evaluation.
