Nigerian artists rake in N60bn on Spotify in 2025 — Report

By Ayo Onikoyi

Nigerian artists generated more than N60 billion in revenue from music streaming on Spotify in 2025, according to new data released by the global streaming platform in its annual Loud & Clear report.

The report, which provides insight into the economics of music streaming, revealed that earnings by Nigerian artists on Spotify alone grew by more than 140 per cent over the past two years, reflecting the expanding global reach and commercial strength of the country’s music industry.

According to the data released yesterday, Nigerian artists recorded 30.3 billion streams and 1.6 billion listening hours on the platform in 2025.

The report also noted that Nigerian music continued to attract new audiences, with artists discovered by first-time listeners over 1.3 billion times, representing a 26 per cent increase compared to 2024.

Spotify said the figures highlighted a rapidly expanding music ecosystem where Nigerian artists were building international audiences, while also strengthening their presence at home.

Local consumption of Nigerian music also witnessed a sharp rise.

The report revealed that Nigerian artists accounted for over 80 per cent of tracks on Spotify Nigeria’s Daily Top 50 chart in 2025, while local streams of Nigerian music grew by 170 per cent year-on-year.
Commenting on the development, Managing Director of Spotify in Africa, Jocelyne Muhutu-Remy, said the data reflected Nigeria’s growing cultural influence in global music.

She said: “Nigeria’s music story continues to be one of creativity, innovation and global cultural influence. What we’re seeing is a market where talent is not only reaching new audiences around the world, but also building deeper connections at home.”

Muhutu-Remy added that the Loud & Clear report helps highlight the different pathways artists were taking to build sustainable careers, while demonstrating the impact Nigerian creators were having on the global music landscape.

The report also pointed to strong growth among specific artist groups. local streams of Nigerian female artists increased by 55 per cent year-on-year, while streams of independent Nigerian artists rose by 75 per cent.

Independent artists and labels also played a major role in the industry’s revenue structure, accounting for about 58 per cent of all royalties generated by Nigerian artists on Spotify in 2025.

Spotify’s editorial playlists also continued to drive artist discovery during the year. Nearly 2,000 Nigerian artists were added to Spotify editorial playlists in 2025.

Globally, Nigerian artists were featured in nearly 320 million user-created playlists, while listeners in Nigeria created over 12 million playlists featuring Nigerian music. In total, more than 60 million playlists containing songs by Nigerian artists were created on the platform in 2025.

The report further showed the evolving listening habits of Nigerian audiences. Over the past five years, genres such as pop urbaine, alternative pop, anime, emo and drill recorded the fastest growth on Spotify in Nigeria, indicating a more diverse and rapidly evolving music culture.

Spotify said the findings underscore how Nigerian artists are not only dominating local listening charts but are also expanding their global footprint while generating increasing economic value through streaming platforms.

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