The ‘YouTube vs. Cinema’ Debate: Can both coexist in Nollywood?
In light of Afegbai’s concerns about the discrimination faced by actors, we decided to delve into this ongoing debate and share our perspective.
If you’ve spent any time on social media lately or sat through a heated debate in a film lovers’ circle, you’ve probably heard it: the clash of “YouTube movies” versus “cinema releases.”
In one corner, you have YouTube, the hub giving creators a platform to tell their stories without needing a big studio budget. In the other corner is the glitz and glam of cinema; big screens, popcorn, and red carpets.
But here’s the real question: do these two need to fight at all? Or can they coexist and even thrive together in Nigeria’s ever-growing entertainment industry?
Let’s start with YouTube.
Over the past decade, it has become a haven for Nollywood filmmakers who want creative freedom, direct connection to audience, and a chance to share stories without breaking the bank.
Channels like Uduak Isong TV, Ruth Kadiri, and Bimbo Ademoye have built a loyal fanbase, proving that you don’t need a blockbuster budget to entertain people.
READ ALSO: Why every aspiring actor should step on stage
On the flip side, cinemas represent the “dream big” mentality. A movie gets a theatrical release, and suddenly, it’s more than just a film; it’s an event.
Think Omo Ghetto: The Saga or The Wedding Party. These films brought people out of their homes, created a communal experience, and raked in box office numbers that had filmmakers grinning all the way to the bank.
Why the Debate?
The clash comes from stereotypes. YouTube movies are often branded as “low-budget,” while cinema releases are considered “premium content.” But is that a fair comparison?
Filmmakers like Lilian Afegbai have openly criticized the industry for creating these divisions. According to her, actors and producers are now being boxed into categories like “YouTube actors” or “cinema actors,” which she believes limits creativity and opportunity.
“YouTube gave people the chance to tell their stories and make money,” she said in a recent rant. “But it’s you viewers who cause the commotion. If you don’t see certain people on the poster, you won’t watch the film. How many movies can your fave star in at the same time?”
She’s got a point. The industry is big enough for everyone, but it’s the audience’s mindset that often pits these two platforms against each other.
The strengths of each platform
YouTube’s Power
Accessibility: With a smartphone and an internet connection, you’re good to go. It’s an affordable way to enjoy stories.
Diverse Stories: YouTube is the playground for experimenting. Want to see a rom-com with a quirky twist? It’s there. A short film about a magical village? Yup, that too.
Emerging Talent: Many Nollywood stars started on YouTube, proving that the platform is a great launchpad.
Cinema’s Magic
Community experience: There’s nothing like watching a movie with a crowd, sharing laughs, gasps, and tears in real time.
Big budget appeal: The visual effects, cinematography, and soundtracks in cinema films often take storytelling to another level.
Cultural significance: A big screen release often feels like a cultural moment. It’s not just entertainment; it’s a shared memory.
Why can’t we have both?
The truth is, Nollywood is stronger when both platforms coexist. Think of YouTube as the grassroots, where raw talent and fresh ideas flourish.
Cinema, on the other hand, is the crown jewel that showcases the industry’s growth and potential to the world.
Instead of fighting over which is superior, the focus should be on how they can support each other. YouTube can serve as a stepping stone for creators to gain recognition, build a fanbase, and eventually transition to making blockbuster films.
Similarly, cinema films can leverage YouTube to reach a wider audience after their theatrical run.
A united front
At the end of the day, Nollywood’s goal is to tell African stories in all their glory. Whether it’s through a cinematic masterpiece that wins international awards or a YouTube short that trends on TikTok, the essence remains the same, captivating audiences with creativity and authenticity.
So, instead of asking if YouTube or cinema is better, let’s ask a different question: how can we, as an industry and as an audience, support both? Because when YouTube and cinema coexist, everyone wins.
