MI Abaga garnered the equivalent of 3 million streams from the sales of his latest single ‘Mr Fantastic’ on music marketplace EVEN, where fans can buy directly from the artists.
The multi-award-winning rapper released 4 versions of his latest single ‘Mr Fantastic’ on EVEN, where his Nigerian fans could purchase it for $1.31, which is ₦2,000, while fans in the United States and United Kingdom could buy it for $5 and £5 respectively.
By choosing to directly sell the song to fans before uploading it to streaming platforms, MI Abaga monetised his paying fan base, which offered him a viable and faster revenue source than streaming royalties.
Should more Nigerian artists start selling directly to fans?
