Shoday & Ayo Maff find inspiration in viral TikTok sound for new single ‘Purr’

His latest single, ‘Purr,’ marks his second collaboration with Ayo Maff, with whom he first made waves in 2024.

The song is inspired by the viral TikTok sound that has attracted the attention of both old and young social media users who are using the sound to showcase their beauty.

Shoday draws inspiration from this to share a message that everyone is beautiful and there’s light at the end of the tunnel.

‘Purr’ carries Shoday’s seamless ability to transform fleeting viral moments into timeless melodies that extend cultural relevance.

With its catchy, smooth beat and soulful production, the track pays homage to the power of a well-timed viral moment while celebrating authenticity and musical ingenuity. 

On this track, Shoday melds smooth melodies with a captivating beat that celebrates the power of a spontaneous viral moment, turning it into a timeless anthem for the present.

The track, released on April 16, 2025, follows the release of his viral hit single ‘Hey Jago’, which features Poco Lee and famous fashion entrepreneur Raman Jago.

This song is set to be another hit for the singer, who is becoming one of Afrobeats’ most prolific new artists, and has enjoyed co-signs from megastars like Davido.

With this release, Shoday and Ayo Maff display how social media trends and viral moments are continuing to shape Nigerian music.

This trend has continued to be popular in Afrobeats with Grammy-nominated star Asake, Seyi Vibez, and Blaqbonez all infusing viral TikTok sounds in their songs.