Odumodublvck alleges ‘high level of stream manipulation’ in Nigerian music industry
Rapper Tochukwu Ojogwu, popularly known as Odumodublvck, has alleged that there is a high level of “stream farming” in the Nigerian music industry.
He noted that stream manipulations are insane as they do not translate into bookings and ticket sales.
He questioned the essence of stream manipulations by some artists and their management.
On his X handle, Odumodublvck wrote, “There’s a high level of stream farming going on in the Nigerian music industry.
“Farming is crazy cause it’s not translating into shows. It’s not translating into bookings and ticket sales home and abroad. So, what’s the point?”
Another rapper, Blaqbonez has repetitively claimed that some artists are manipulating streams with the use of streaming farms, especially on Apple Music Nigeria charts.
However, famous Nigerian music executive, Don Jazzy, debunked the existence of such technology in a 2023 interview, declaring that there was no such thing as “streaming farm”.
Despite Don Jazzy’s dismissal, allegations of streaming farms have continued to pop up in the Nigerian music industry both from industry practitioners and observers.
Odumodublvck alleges ‘high level of stream manipulation’ in Nigerian music industry
