SongTools, the fast-growing platform empowering music creators with one-click marketing and ad tech solutions, is proud to announce a groundbreaking partnership with M.A.D Solutions, Africa’s largest and most influential music distribution company, with a roster that includes notable artists from across the continent including Simi, P–Square, Mercy Chinwo, 2nite Flavour and Liya to renown rapper Dej Loaf, and global legend Akon.
This strategic integration brings SongTools’ powerful marketing toolkit featuring one-click playlisting, digital ad automation, smart links, and real-time performance analytics directly into the M.A.D Solutions dashboard.
Artists, managers, and labels across Africa will now have unprecedented access to seamless, data-powered marketing tools, streamlining release campaigns and maximizing visibility from a single platform.
“This partnership represents a major milestone in our global mission to democratize access to impactful marketing tools,” said Danny Garcia, CEO of SongTools.
“M.A.D Solutions is a force in the African music industry, known for elevating some of the continent’s most exciting artists. We’re honored to align with them in giving creators the tools to grow smarter, faster, and more efficiently.”
With a rapidly expanding music market and a global spotlight on African talent, the partnership between M.A.D Solutions and SongTools comes at a pivotal moment.
By integrating campaign automation, playlist outreach, and paid media tools directly into M.A.D Solution’s ecosystem, the collaboration removes technical barriers and empowers artists to focus on what matters most: the music.
“At M.A.D Solutions, our mission is to power the future of music,” says Bugwu Aneto–Okeke, CEO of M.A.D Solutions.
“Through our label and services division, Engage, we’re proud to introduce Engage Pro a cutting-edge digital marketing and playlisting solution developed in collaboration with Songtools. This platform is built to equip our artists and label partners with smarter tools to amplify their reach and grow their global impact.”
The integration will officially roll out to all M.A.D Solutions clients at the end of the month.
ABOUT SONGTOOLS
SongTools is a cutting-edge platform that empowers creators with intuitive tools for one-click marketing solutions.
Designed to simplify the modern music marketing workflow, SongTools offers automated playlisting, one-click digital ads, landing pages, SEO, and data-driven insights all in one place.
By automating the technical marketing work, SongTools helps creators grow their audience, save time, and make every release count.
ABOUT M.A.D SOLUTIONS
M.A.D Solutions is Africa’s largest music distribution and artist services platform, empowering the next generation of African stars with cutting-edge tools, global partnerships, and on-the-ground industry knowledge.
Representing a diverse range of genres and voices from across the continent, M.A.D Solutions is dedicated to showcasing African talent on the world stage.
