AFRIMA 2025: AU Awards Host City Right to Lagos, Nigeria – Holds Nov 25-30 …Entry Submissions Portal Opens on May 27
It is official. Lagos, Nigeria, one of Africa’s largest and most vibrant cities, has been chosen by the African Union Commission (AUC) and the International Committee of AFRIMA to host the 2025 edition of the prestigious All Africa Music Awards (AFRIMA), where it will welcome leading and budding African music superstars, creative industry professionals, international media, members of the diplomatic corps and fans of African music from around the world.
At a landmark event held om Tuesday, May 13, 2025 at its headquarters in Addis Ababa, Ethiopia the African Union also revealed the much-awaited AFRIMA 2025 Calendar, detailing the events, key dates, and milestones that will lead up to the grand finale which will take place on November 25-30, 2025 in Lagos, Nigeria.
The AFRIMA 2025 is anchored on a bold theme titled, ‘Unstoppable Africa,’ which was also one of the key elements revealed at the Addis Ababa event.
Jointly Announcing Lagos as the host city for AFRIMA 2025 with Jannet Hadadi from Morocco,a key figure in music distribution and publishing in Northern Africa and the middle East,Angela Martins, Director for Social Development, Culture and Sport at the African Union Commission, said the state has consistently been an excellent host She noted that Lagos’ strong track record is a key reason the AU and the International Committee are confident it will once again deliver a world-class event.
I warmly congratulate the city of Lagos for being chosen to host AFRIMA 2025. The city truly reflects the spirit of African music full of rhythm, creativity, and vibrant energy. Lagos has the right mix of modern facilities, good hospitality, strong media presence, and security and transport systems that make it ideal for hosting a major global event, she said.
AFRIMA 2025 is expected to feature over 1,600 nominees, including their teams, over 60,000 visitors and delegates,more than 2,300 production crew members, and an audience of over 400 million viewers globally during the live broadcast.
At the unveiling, which took place at the AFRIMA 2025 Music Conference, the AUC and the International Committee, announced that the entry submission for AFRIMA 2025 will officially open on May 27 and close on August 8, 2025. Artists, producers, songwriters, and other music professionals from across the continent and diaspora are encouraged to submit their works via the AFRIMA digital portal.www.afrima.org.
L-R: Matlou Tsotetsi (South Africa), Director, Brand Communications and Sponsorship, AFRIMA; Mike Dada, President/Executive Producer, AFRIMA; Janatte Haddadi (Morroco), Regional Director, Northern Africa; Angela Martins, Ag. Director, Social Development, Culture & Sport, African Union Commission (AUC); Mike Strano (Kenya), Regional Director, Eastern Africa, AFRIMA and Melena Abraham, Managing Director, Milu Presents Company, Ethiopia, during the AU’s Unveiling of AFRIMA 2025 Calendar of Activities and Official Unveiling of Lagos State as the Host City of AFRIMA Awards 2025 at the AU Headquarters in Addis Ababa, Ethiopia on Tuesday, May 13, 2025.
The well attended 2025 AFRIMA music Conference featured two explosive panel sessions with conversations centered around the future of African music in the world, monetization, Skill acquisition and knowledge sharing, intellectual property regimes, royalty and collecting society, leveraging intersection between technology, AI, IOT and media,music beyond borders and sustaining global collaborations.
(L:R) Nikita Kering, Kenyan Artiste; Stonebwoy, Ghanaian Artiste; Mike Dada, President / Executive Producer, AFRIMA; Makhadzi, South African Artiste; Eddy Kenzo, Ugandan Artiste; and Angela Martins, Ag. Director, Social Development, Culture & Sport, African Union Commission (AUC) during the AU’s Unveiling of AFRIMA 2025 Calendar of Activities and Official Unveiling of Lagos State as the Host City of AFRIMA Awards 2025 at the AU Headquarters in Addis Ababa, Ethiopia on Tuesday, May 13, 2025.
The calendar also outlines a series of major events leading up to the main awards ceremony, including country and city tours. The #RoadToAFRIMA2025 Tour will energize cities across Africa and the diaspora. It will kick off in Morocco ,then continue to Tanzania,Paris Cote d’Ivoire, and London . The tour will return to Nigeria in Delta State before culminating in Namibia from October 31 to November 1.
(L:R) Nikita Kering, Kenyan Artiste; Stonebwoy, Ghanaian Artiste; Weeha, Ethiopian Artiste; Mike Dada, President/Executive Producer, AFRIMA; Makhadzi, South African Artiste; Eddy Kenzo, Ugandan Artiste; Adenrele Niyi, Chief Experience Officer (CXO); and Angela Martins, Ag. Director, Social Development, Culture & Sport, African Union Commission (AUC), during the AU’s Unveiling of AFRIMA 2025 Calendar of Activities and Official Unveiling of Lagos State as the Host City of AFRIMA Awards 2025 at the AU Headquarters in Addis Ababa, Ethiopia on Tuesday, May 13, 2025.
The adjudication process will be held from August 12–19. The World Media Conference announcing the 2025 nominees is scheduled for August 27, while public voting will open on September 5 and close on November 28, 2025.
The celebration will hit its peak during the AFRIMA 2025 Awards Week from November 25 to 30, with exciting events like the Diamond Showcase (Nov 25–27), Opening Soirée (Nov 26), Africa Music Business Summit (Nov 27–28), Music Icons’ Night (Nov 27), school visits and the AFRIMA Music Village/Festival, Host City Tour and Luncheon Reception (Nov 28) followed by the Nominees & Industry Party and ending with the Main Awards Ceremony on Sunday, November 30. Live Broadcast on 109 stations in 84 countries across the world.
L-R: Janatte Haddadi (Morroco), Regional Director, Northern Africa and Angela Martins, Ag. Director, Social Development, Culture & Sport, African Union Commission (AUC) during the AU’s Official Unveiling of Lagos State, Nigeria as the Host City of AFRIMA Awards 2025 at the AU Headquaters in Addis Ababa, Ethiopia on Tuesday, May 13, 2025
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